Intellectual Property Rights: A Management Perspective
2 – 3 hours per week
Course Information
Course Length   : 5 weeks
Estimated Effort : 2 – 3 hrs per week
Course Overview
Intellectual Property Rights are crucial to an organisation to protect its ideas from theft and unwarranted replication without due credits. A clear understanding and knowledge of IPR prepares managers and top leaders in an organisation to plan ahead of unforeseen situations of intellectual property theft or IPR violation. It also enables them to make the right decisions and choices for their organisation from an IPR perspective.
This IIMBx course, Intellectual Property Rights: A Management Perspective, provides a deep understanding of the competitive and strategic advantages that can be harnessed by enterprises by using Intellectual Property Rights.
The course also includes an array of interviews with leading industry experts through which learners can gain knowledge about the perspectives of policymakers vis-Ã -vis the gaps experienced by the distinguished patrons, hailing from various facets of the field of Intellectual Property.
Damodaran A
Professor
Indian Institute of Management Bangalore (IIMB)
Course Syllabus
Week 1: An Introduction to Intellectual Property
- Introduction
- Historical reference
- International Perspective
- World Intellectual Property Organization
Week 2: Types of Intellectual Property
- Categorization, characteristic and differentiation of major Intellectual Properties:Patent
- Trademark
- Copyright
- Geographical Indications
Week 3: Strategy, Valuation & Asset Management of Intellectual Property
- Intellectual Property as a strategic tool
- Intellectual Property as an asset
- Evaluation of Intellectual Property
Week 4: Civil Societies, Public Policy & Intellectual Property
- Social Dimensions of Intellectual Property: Civil Societies and Public Policy
- Objections, Limitations and Exceptions to Intellectual Property Rights
Week 5: Views of the Stakeholders
- Case Study
- Interviews
By the end of this course, learners will be able to:
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Describe Intellectual Properties and their classification, and analyse their features
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Analyse the significance of Intellectual Property in strategic pursuits of an organisation
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Calculate the quantifiable value of Intellectual Properties, based on certain financial details of an organisation
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Examine the socio-economic and legal impact of the Intellectual Properties against the motive of the corporates
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Develop a perspective on the sustainability of providing protection to Intellectual Properties in the light of public policy and outlook of opposition
This course is pitched at a beginner-level. It can benefit researchers, young lawyers, executives, professionals, managers, and anyone interested in understanding Intellectual Property Rights.