Diving into the legal aspects of healthcare – insights from IIM Bangalore Professor Allen P Ugargol
Here are some insights from Professor Allen P Ugargol on what you will learn in the Legal & Regulatory Framework course of our latest certificate program. We are thrilled to have received so many applicants for Hospital Management – IIMBx’s latest...
CRM: Why your new business needs it right away
What is a CRM? CRM stands for Customer Relationship Management. As the name suggests, it helps you streamline your relationships with new buyers. The most common myth around CRMs Many new businesses think a CRM isn’t necessary at their stage. However, the truth is...
3 marketing myths, debunked
1 – New businesses should focus on making their product perfect instead of wasting time on other things It is true: good marketing won’t save a bad product. On the flipside, you should not expect your product to be good enough to sell itself. No matter what your...
Lights, camera, auction!Â
Do you watch movies? Have you ever come across a distressed protagonist, up against the hammer of an auctioneer? No, Thor was not the auctioneer here. But let your imaginations fly. As part of a course on quantitative marketing research, we conducted an auction. The...
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