Workplace Happiness: Myths vs Facts

Workplace Happiness: Myths vs Facts

What does it mean to truly enjoy your job? We’ve received conflicting opinions over the years: from influencers, pop culture, and online articles. The answer, however, is thankfully not complicated: it’s about the standards you set. Here are three common...
CRM: Why your new business needs it right away

CRM: Why your new business needs it right away

What is a CRM? CRM stands for Customer Relationship Management. As the name suggests, it helps you streamline your relationships with new buyers. The most common myth around CRMs Many new businesses think a CRM isn’t necessary at their stage. However, the truth is...
3 marketing myths, debunked

3 marketing myths, debunked

1 – New businesses should focus on making their product perfect instead of wasting time on other things It is true: good marketing won’t save a bad product. On the flipside, you should not expect your product to be good enough to sell itself. No matter what your...
Lights, camera, auction! 

Lights, camera, auction! 

Do you watch movies? Have you ever come across a distressed protagonist, up against the hammer of an auctioneer? No, Thor was not the auctioneer here. But let your imaginations fly. As part of a course on quantitative marketing research, we conducted an auction. The...

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