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Category – Faculty Speaks
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Category – Expert Insights
CRM: Why your new business needs it right away
What is a CRM? CRM stands for Customer Relationship Management. As the name suggests, it helps you streamline your relationships with new buyers. The most common myth around CRMs Many new businesses think a CRM isn’t necessary at their stage. However, the truth is...
3 marketing myths, debunked
1 - New businesses should focus on making their product perfect instead of wasting time on other things It is true: good marketing won’t save a bad product. On the flipside, you should not expect your product to be good enough to sell itself. No matter what your...
Category – General
IIMB ranks #3 in MOOCs
Indian Institute of Management Bangalore (IIMB) has claimed the 3rd spot in MOOC Lab’s Business School Rankings 2020 for its provision, design and delivery of Massive Open Online Courses (MOOCs). The 2020 edition of the rankings has surveyed 16 business schools across...
Importance of Communication in a Workplace
Communication is defined as the exchange of information, thought and emotion between individuals or groups. In other words, communication plays a fundamental role in balancing individual and organizational objectives. Effective Communication is the lifeline for any...
The Magic of Sound
This is the final post in our four-part series on video shooting (you can read our first three posts here, here, and here). A video is not complete without its audio components and in this blog post, we will be focusing on audio and how it affects the quality of your...