3 marketing myths, debunked
1 – New businesses should focus on making their product perfect instead of wasting time on other things It is true: good marketing won’t save a bad product. On the flipside, you should not expect your product to be good enough to sell itself. No matter what your...
Why do we need a course on business communication?
In September of 1996, in the final year of my engineering, I took stock of my overall academic grades and the picture wasn’t pretty. The placement season was about to start and I discovered that I was in the bottom quartile of my class. I had mentally prepared myself...
What to learn this weekend – Risk Management in Banking and Financial MarketsÂ
Risk and returns are the most talked about, yet least understood concepts in the world of banking and financial markets. Concerns about risk management increased exponentially around the world after the global financial crisis of 2008, where ‘risk contagion’ spiraled...
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